Wednesday, September 5, 2012

Ch. 1- Overview of Marketing (Brief History and Mission Statement)

            Regardless of ones familiarity or penchant for drinking sparkling wines and champagnes, one name is easily recognizable among many: Dom Pierre Perignon. Known for its superior taste and notably high prices, Dom Perignon is easily one of the finest crafted champagnes on the market. Since its inception in 1668, Dom Perignon champagne has easily grown to be one of the most prominent household names in luxury sparkling wine. Created by French monk Pierre Perignon in Champagne France over two centuries ago, this elegant and highly sought after sparkling wine has maintained its integrity and prestige to astounding degrees. Father Perignon prided himself on creating the perfect wine until his death in 1715 and "acquired a reputation for excellence". To this day, Dom Perignon is largely touted as one of the most highly sought after and reputable champagnes in the world, proving that this unique and finely crafted champagne has truly stood the test of time.
            Indeed, Dom Perignons mission statement is a simple yet lofty one: "To create the best wine in the world". Said by Father Perignon himself on September 29, 1694, the companies ultimate goal has  remained relevant and stead fast. The current Chef De Cave, Richard Geoffrey, strives to maintain the integrity and "destiny of this legendary wine". Centuries later, Dom Perignon is a champagne that specializes in the same taste and elegance that it symbolized so many years ago. Each bottle is emblazoned with an ever-prominent shield, the likes of which have been re-worked by such notable artists as Andy Warhol and David Lynch. Each vintage is chosen by Chef De Cave Richard Geoffrey to ensure the quality and integrity it prides itself on. Without a doubt, it is safe to say that Dom Perignon is one of the most highly praised staples of excellence in champagne production.  

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